Team Mvita: “#WhatIf?”

A Whole Community’s Responsibility

Four short videos highlight how parents, teachers and friends all have a role in preventing gang recruitment.

Team ‘Mvita’, named after the sub-county its members come from, produced a series of 4 videos that depict the tragic end of a young man from different perspectives. Each of the main characters in the man’s life – his mother, teacher and best friend – all ask themselves ‘What If?’ they had done more to prevent him engaging in criminal activity.

The video was launched alongside campaigns ‘I Won’t be Deceived‘ and ‘Be the Bigger Person‘, each of which tackled gang violence prevention from different angles. They shared a common Facebook page, where their content was released as a single campaign.