Gen W (Ambassador Grant)

Mobilising women for better female political representation in North Macedonia.

A multi-pronged, youth-led effort promoting women’s leadership in the public sphere in Čair and Kisela Voda, Skopje.  

Gen W’s first campaign was hugely successful, having reached 75,000 people across social media and with over 250 people attending public dialogue events with local women leaders. They organised storytelling events, launched a podcast and published a book that features 15 local female role models, all to advocate for more female inclusion in political and civic processes.

And they didn’t stop there. In addition, GenW held a series of targeted workshops for 15 young women in Čair and Kisela Voda to build their capacity and confidence as local leaders to act as peer mentors and role models for other young women. In 2022, Gen-W built upon their successes, having secured an Ambassador Grant. Their renewed initiative included more ‘Peach Preach’ events – public talks that promote female leadership and which have become much anticipated in Skopje since their original launch – as well as podcasts and vidcasts dedicated to women role models in North Macedonia.