Logically

A Campaign Delivered Single-Handedly Takes on Misinformation

A team comprised of just a single individual designed posters and created videos to educate his peers to prevent the spread of misinformation.

In 2020, Young Cities tasked four teams to create content for a collaborative campaign that could respond to the alarming rate at which disinformation related to Covid-19 was feeding discriminatory and extremist discourse in Pakistan.

The campaign, titled ‘Check Corona’, which in Urdu also phonetically translates as “Check – Just Do It.” Under a unified social media campaign brand, each team used a different medium to address a different dimension of misinformation.

Team Logically was originally comprised of six people. However, after five members of the team withdrew from the programme due to the pandemic, the group’s leader, a member of the minority Hindu community in Pakistan, delivered the campaign by himself.

He designed and created four series of posters – with each series comprising of between six and 11 posters – as well as two videos which educated viewers on the differences between misinformation and disinformation, their consequences in the time of COVID-19, how to identify them and what do to help prevent their spread.